The moment moderator Ledion Liço read the Big Brother decision in the studio, everything was very clear and beautifully articulated. Big Brother VIP, we were reminded, is not just a television format, but a space that aims to highlight human dynamics, conflict resolution through communication and, above all else, respect and personal responsibility. And above every game, above every strategy, above every premium, lies a value that is “never negotiable”: human dignity.
Big words and, for a moment, even very convincing.
Because immediately after this statement, Keijsi was expelled from the competition for repeated violations of the regulations, for bullying, for denigrating and threatening language, and for direct violation of personal dignity, including the sexual orientation of another resident, Kristi. The decision was clear, reasoned and non-negotiable. The message was clear: there are boundaries that are not crossed, regardless of the game or the audience.
This message lasted until noon.
Just a few hours later, the same Keijsi appeared as a guest on the same media group’s programs, on “Shqipëria Live” at lunch and then on “Big Brother Radio.” Keijsi was given a microphone, television time, radio time, and space to explain and share his emotions. This was a stark contrast between what was said and what was done.
To be clear: no one is saying that Keys should never have the right to speak again. No one is calling for him to be permanently banned from television studios (because we will most likely see him on "E Diell" soon). But when a media outlet publicly declares that a behavior is so serious as to warrant immediate expulsion, and justifies this by protecting human dignity, the question is not whether Keys should speak, but when, how, and in what context.
Of course, this does not mean that Kejsi should be held accountable in public or be put on moral trial. But when the punishment occurs at dinner and, at lunch, he is given the microphone again and shows no sign of reflection or remorse, the expulsion from “Big Brother VIP” seems more a ritual of procedure than a principled stance. The message: We punish discrimination, bullying and violation of human dignity at dinner and turn it into content at lunch.
The media doesn't just speak with the statements it reads on prime time. It also speaks with the choices it makes afterwards.
