If the events of the week in showbiz were to have a headline, it would definitely be Capital T and Adrola Dushi and not in vain. The photo with a heart in the inscription was not posted so casually as both were aware of all that would be rumored. Add to this the fact that none of them preferred to comment - to deny or confirm the romance that was rumored on the portals. That said, Capital T and Adrola "set things up" well, so that today we get to "C'est la vie", not Christian Lacroix 's perfume, but the rapper' s new music video.
All that was talked about was a form of showmanship, a term that is widely used nowadays and is derived from show + romance. Showmanship describes relationships that develop in order to promote future projects. It is most prevalent in cinematography, television productions (like Big Brother or Survivor) and the music industry.
In such cases, the producers, but also the artists themselves, are removed as if they are in a relationship with someone else or prepare the ground to be talked about as connected, in order to gain the attention of the media and consequently the public. As we said above, programs like Big Brother or Survivor are thought to involve couples or people who are removed as such so that the public has more interest.
In general, this phenomenon is criticized, as it implies that a certain production and / or artist, is not fully able to attract attention without "trick". Of course, this does not automatically translate into "artistic incompetence", as such reports have also been used by important people in a given industry. But still, it remains a not very pleasant form of marketing and is considered unfair to the fans.
A showmanship is similar to other forms of "fraud" for marketing purposes and such a phenomenon is widespread, although it seems to have a critical approach. We recall here the case of "Look who's playing" in early September, when it was rumored - on purpose - that Fifi would leave the program. In an Anabel.al survey , the vast majority of people did not agree with this form of marketing.
