10 new rules for wearing jeans in 2026

Photo: @emswells; @olympiamarie; @nlmarilyn

Jeans in 2026 are less about following trends and more about well-thought-out combinations.

Below, we're sharing a set of clear new rules for wearing jeans, rules that prioritize substance, shine, and purpose over anything that looks overly stylish. Jeans are no longer meant to be attention-grabbing, but to be used cleverly to direct attention to the strongest point of your outfit.

Here are some simple, but very useful, rules on how to wear jeans this year:

Rule 1: Jeans are loose, but never baggy.

Each pair offers comfort on the feet, but also purpose: the seams are structured, the waist is "clean", and the hem of the jeans should be well thought out for how it will sit over the shoes.

Rule 2: Outerwear speaks louder

The strongest looks combine denim with long coats, vintage- inspired leather , faux fur, and belted silhouettes.

Rule 3: Mid-waisted jeans are the solution 

The waist is not the main point. Neither too high, nor a return to the low waist, just a natural and practical waist that leaves space for the rest of the garment.

Rule 4: Straight-leg jeans above everything else

Neither tight nor baggy, classic straight-leg jeans dominate because they blend with the outfit and don't make it look old.

Rule 5: The ending matters more than the silhouette

Choose jeans that fall lightly over your shoes or gently touch your ankle. Avoid styles that are too short or too long that pile up excessively over your shoes.

Rule 6: Light jeans are back, but styled "dark"

Pale blue only works when balanced with heavier textures: leather, fur, fur, structured coats.

Rule 7: Belts are simple, classic and essential

Choose thin leather belts with minimal embellishments, without details that compete with the rest of the outfit.

Rule 8: Jeans should look yours, not the trend of the moment

Nothing should look brand new or over the top. The best pieces look like you've had them for years.

Rule 9: Black accessories make denim instantly modern

Black bags, black heels, and black sunglasses are constantly appearing, modernizing even the most basic jeans.

Rule 10: Jeans are worn the same day and night

No outfit changes. The same pair of jeans works for coffee, work, and dinner. Styling makes the difference.