In an age of overconsumption and endless choices, the new trend “You Only Need One” (YONO) challenges the idea that we need to have a lot of things to be happy. Instead, this philosophy suggests that true happiness lies in limiting our needs and choosing just “one” thing that truly serves us.
This trend focuses on reducing unnecessary spending and prioritizing essential consumption and seems to fit the current environment of high inflation, high exchange rates, and high interest rates, which reflects ongoing economic uncertainty.
"Consumers are increasingly turning to flea markets, using bicycles instead of taxis, and renting furniture and various electronic devices," CNN reports.
The "You Only Need One" trend emphasizes the importance of minimalism and focusing on what is truly valuable. In a society where overconsumption is the norm, YONO seems to invite us to reevaluate our priorities and discover the power of having only the essentials. Of course, the idea of ??YONO is not only about consuming or buying objects, but also about our personal choices in life. From our relationships with people to our professional careers, YONO encourages us to seek only what is authentic and that truly suits us.
How YONO started
According to a BBC report, one of the reasons for the growth of the YONO trend is the difficult economic situation in which society has found itself, with the change in mentality during the Covid pandemic, but now it is changing again as it faces other challenges.
Why is it so popular?
The popularity of the trend can be explained by several reasons. Finances seem to have their influence. However, the more sustainable choices we now have in various areas of our lives, the need to limit consumption and the desire for simpler experiences contribute to YONO being accepted quite quickly by many people.
Furthermore, YONO promotes the philosophy that you can find happiness by having only the essentials, without feeling like you have to follow trends or other people's expectations. So it seems perfectly suited for those looking to contribute to reducing environmental pollution. By choosing to buy fewer, better quality items, you reduce the likelihood of contributing to the vast amounts of waste that end up in our oceans.
Of course, social media plays a role in promoting it. Influencers and content creators who follow the YONO or minimal lifestyle often promote this philosophy through their platforms, such as Instagram and TikTok. On TikTok in particular, there is a wave of promotion of simple lifestyles and ideas around personal happiness and accepting “one” as an ideal. The term is steadily gaining popularity on social media, with users sharing their personal journeys towards simplicity and inner balance.
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