In 2022, because no social network is secure, LinkedIn is an ecosystem in which a new kind of influencer - a LinkedInfluencer - can thrive. But the "creators," as the platform officially calls them, are not here to share their purchases on Amazon or what they eat within a day. They are writing inspirational posts about how they market themselves to recruiters, despite not having "real" work experience, and delving into personal stories about bad bosses and much more.
Natalie Riso, 25, for example, is probably one of the first "influencers". In 2018, she became the most followed college student on the platform with posts like how her first job, in the fast food industry, prepared her for her first job after graduation.
Riso's initial intention was to use her LinkedIn posts as a writing portfolio when applying for jobs. But as she continued to post extremely candid work stories, often three times a week, the audience grew, eventually reaching around 400,000 followers.
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This helped her get a marketing job, after which she turned her content on LinkedIn to go deeper into her dream industry: technology.
Along the way, her influence on LinkedIn brought paid activities as well as a sponsorship deal with Bumble Bizz.
That said, it's probably time to pay close attention to LinkedIn and use it as a platform where, above all, you market yourself professionally. Success!
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Source: Cosmopolitan
