Harry Styles has once again taken the internet by storm, not with a new song, but with the launch of his sex toy line.
The former One Direction star introduced the latest collection from his gender-neutral brand Pleasing in a video posted to Instagram on Friday, July 25.
The video shows Harry himself answering the phone and writing a message on a notepad:
“Please yourself like you mean it.” The video ends with his characteristic and seductive voice uttering this same sentence.
The newest collection is called "Pleasing Yourself," and includes two products that Harry describes as "intimacy tools" that "put pleasure where it belongs: in your hands."
View this post on Instagram
These products are:
Pleasing Double-Sided Vibrator
"Pleasing Lube" lubricant
The products were created in collaboration with author and sex educator Zoe Ligon, and are meant to satisfy “a kaleidoscope of bodies, desires, and curiosities.” Prices are $68 for the vibrator and $25 for the lube, respectively.
View this post on Instagram
These products will initially be sold only at the pop-up store The Pleasing Pleasure Shop in New York City, which opens on July 25 at 11:00 a.m. After a limited period, they will also be available on the official Pleasing website.
The video immediately went viral and the internet was filled with memes. Some of the most prominent fan comments include:
"Can we have a nail polish color that goes with our new vibrator?"
"I'm proud to be living at the same time as Harry Styles who sells sex toys."
"Harry Styles is selling vibrators. If I told my 12-year-old self that, my heart would stop from shock."
This new line comes four years after Harry launched Pleasing in 2021. Originally a skincare and nail care brand, it has expanded to clothing, fragrances, accessories, and now, adult products.
