Amsterdam decided to be the first city in the world to ban advertising by fossil fuel and aviation companies in an effort to reduce excess fossil fuel advertising (fossil fuels - materials created by lengthy bio- and geochemical processes, often millions of years old). .
This means that fossil fuel vehicles, such as petrol cars, will no longer be advertised at Amsterdam metro stations or in the city center. The new law came as a result of mass movements in and around the capital which were led by the Reclame Fossielvrij initiative.
"The decision to ban the advertising of fossil fuels from subway stations comes at a crucial moment in the fight against climate change. Advertisements that present fossil fuels as normal exacerbate climate change and have no place in the city, ”said (via Euronews) Femke Sleegers, Fossielvrij Advertising Coordinator.
The Dutch campaign currently targets only the capital, but the possibility of it spreading to other major cities, such as The Hague, Rotterdam and Utrecht, is not ruled out.
"All advertising promotes volatile levels of consumption, as most of the products advertised are products that no one needs. When people buy essentials, they buy them because there is a natural need which does not need to be advertised to them. "In order to reverse the climate crisis, we must target all advertising, not just fossil fuels." - said (via Euronews) Leo Murray, founder of a climate organization, Possible, which aims to ban these ads in the UK.
