Before we get started, what is your favorite color?
Another YouGov poll conducted in 2015 in 10 countries on all four continents showed that blue is the most preferred worldwide. In second place were green, red and lilac (depending on the country). Even the color blue was most preferred in China, where colors like red, yellow and green are considered auspicious. It seems that everyone loves blue.
According to research conducted by psychologists Stephen E. Palmer and Karen Schloss in recent years, our color preferences are related to the objects that accompany color. For example, the tendency towards the color orange also depends on how much you like pumpkins; or the tendency towards green depends on the relationship you have with the grass or broccoli.
"It turns out, if you look at all the things that relate to blue, that they are mostly positive," Schloss explains. "Rarely can you think of negative things in blue."
We associate blue mainly with sky and water, which are associated with more positive sensations.
