Finally, Hollywood is showing its unadulterated side. A large number of actresses - including Julia Roberts, Julianne Moore and Dreë Barrymore - are posting selfies without makeup as they are isolated. During this period, these famous and other women like them are embracing naturalness.

But beauty experts warn that the concept of the "undressed face" is a political scheme and illusion.

Bunny Kinney, editor-in-chief of Dazed Beauty, said: "This gesture by these influential women shows courage, solidarity and encouragement for others to celebrate the way they look, the way they are."

But she added: "The audience finds it easy to compare themselves to these women when they take for granted the images being served. The way they are presented, however, is extremely curated and controlled. The public has no idea what's going on behind the scenes. "

And what happens behind the scenes to create a face without makeup is just as complicated as what happens when a makeup face is created.

In 2018, a fan reposted a photo of beauty guru Gina Shkeda without makeup, next to #naturalbeauty. On Twitter, however, Shkenda dismissed it all: "I have eyebrows, eyelash extensions and lip injections - I don't look like that."

Shkeda's truth could have ruined it, but it was actually praised by the fans. "This generation has no patience for unscrupulous bloggers who hide who they really are," said Sarah Jindal, head of self-care and beauty at Mintel, a company that conducts market research.

Rachel Anise, a beauty expert, said: ?People like unshaven faces and imperfections because they convey a sense of community and identification. These two elements are fading on social networks where everything is modified and filtered. ?

The trend of the undressed face is part of the "emotional beauty" movement, which brings the client back to "honesty, authenticity and transparency, which are the foundation of the evolution of beauty of the current generation," said Charlotte Delobelle of the fashion forecasting agency. , Fashion Snoops.

The movement began in 2014, when Leandra Medine Cohen wrote an article entitled "Why I Don't Make Up" for her Man Repeller page. It was a treaty for radical acceptance of oneself. "I feel good about the way I look," she wrote. "I don't hate myself when I look in the mirror."

When blogger Kadeeja Khan gave up permanent poses and started posting the unbaked face where acne appeared, she was praised for promoting positivity towards skin of all shapes.

"My audience needs to understand that perfect skin or a perfect body is not necessary. It's normal, "she said. "Perfection does not exist and I want to share this reality with my followers."

Source: The Guardian