Everyone remembers Beyonce's 2008 music video for "Single Ladies". The typical song and movement was fixed on everyone! Another important detail of the video is the fact that it is all black and white. Apparently, not without purpose.
In an interview with Harper's Bazaar, Beyonce said:
"I remember I was in a meeting discussing analytics and they told me that research showed that my fans did not like it when my photos were black and white. They told me I would not sell if I did not have more colors. It was ridiculous.I was upset by the fact that one agency came to this conclusion based on a survey.Who did they ask? How is it possible to generalize so many people? Are these studies accurate? Are they right? Are all people involved? What should I do? He encouraged me when they told me 'These studies show ...' ".
The singer added:
I was so tired of these companies that I based my entire future project on two colors: black and white, including the video for "Single Ladies", "If I were a Boy" and practically everything from "I Am ... Sasha Fierce ". The album ended up being my biggest commercial success to date. I try to keep the human feeling, spirit and emotion in my decision making."
This was probably the last time someone told Beyonce how to create her music and since it came to the latter, the singer says she will be back soon with new projects.
"With all the isolation and injustice over the past year, I think we are all ready to escape, travel, love and laugh again. I feel a renaissance is emerging and I want to be part of feeding that escape in whatever way possible. "I have been in the studio for a year and a half [...] Yes, music is coming!", She concluded.
Source: Glamor
