Already in Albania has started very familiar experiences of gas cooler testing. This experience, called the Pepsi Challenge, was first introduced by PepsiCO, the leading beverage and beverage producer company, more than 40 years ago. This project will take place during summer in various cities and beaches. Through the "blind test", Albanians will be able to choose their favorite drink. The "Pepsi Taste Challenge" marketing campaign will be communicated to all major marketing channels.
Pepsi has been present in Albania since 1991 and today is packaged and distributed throughout Albania while maintaining high quality according to PepsiCO requirements and standards. This year, Pepsi Albania has been granted the right to distribute PepsiCO refreshers in the Kosovo market.
Over the years, Pepsi Albania has not only successfully activated international marketing campaigns but has also created local campaigns dedicated to the Albanian consumer and its preferences.
"Wine is the ideal time to relax, for more fun and unique experience that only Pepsi can offer, so the goal of Pepsi Taste Challenge is to invite consumers to accept the challenge and allow their taste to decide on the drink favorite ". - said Pepsi's representative.
The favorite taste will be decided by the customers
"Taste Challenge" started on June 2nd and will continue until the end of July, adding more fun to summer vacations. Drink testing will take place in different cities, also choosing the most popular beaches for the Albanian consumer. Participants, based on their taste, will determine which of the refreshments, with the logo hidden at the time of testing, will be their first preference. All participant data will be recorded online and the customer himself will have the opportunity to choose his preference in the live program from the respective tab.
Few words about "Taste Challenge"
Pepsi Challenge is a PepsiCo marketing activity since 1975, organized as a blind test. In shopping malls and in public places, a Pepsi representative puts up a two-cup white desk where one has Pepsi and the other his competitor. Customers are invited to try both drinks and choose their favorite drink. Once the customer makes his choice, the organizer shows the mark he or she has chosen.
Today, Pepsi Taste Challenge is organized in many European countries such as Poland, the Czech Republic, Slovakia, England, etc., raising interest to consumers to become part of this special event.
