Short videos on TikTok enable people and companies to succeed, perhaps much more easily than on platforms like Facebook and Instagram.
For example, the founders of Popls (a small tag on the back of the phone that lets you immediately share your social media accounts just by swiping phones) Nick Eischens and Jason Alvarez-Cohen posted a 13-second video of someone using their product, video that garnered more than 10 million views in 2 days.
To build a successful TikTok business, here are the steps you need to follow.
starting
If you do not pay an influencer, you will have to make the videos yourself. "Learn to feel exposed. At TikTok, you have to be a little more open to point out the good, the bad, the ugly of your business, ”says Tyler Farnsworth, founder of marketing company August United.
Second, make a list of topics you will address in your account, advises Keenya Kelly, an entrepreneur with more than 200,000 followers on TikTok. Link topics with hashtags, so the more you use, the better it will be.
You should also watch other people’s videos for inspiration. At first, you may indeed come across teenagers doing teerk, but if you rate such videos as "not interested", the algorithm will search for you the most important videos related to your business.
TikToku first
Forget how you create content on Facebook and Instagram. Reality wins on TikTok, while leaving the perfect look on Instagram. For this reason, abandon fancy and curated posts in detail. Raitis Purins, chief marketing officer at Printful, said their company started to be more successful at TikTok when they started recording videos over the phone.
To create the first video, pre-identify the video formats that are trending that week by viewing them on Discover. You have to show that you are part of the club. The important point is: Experiment!
Get the most out of your content
Once you have made good videos, post them several times. Sometimes videos do not go viral unless posted more than once. It is advisable to post at least 4 times a day, even if the videos are short 5 seconds. Use at least 4 to 6 hashtags and choose some hashtags that have less than 2 million views, so that people can find your videos more easily.
If you want to make your site more viral, you can also collaborate with celebrities to spread the word. Or you can sign up for the TikTok Creator Marketplace to find influencers for your brand.
Source: Inc. Magazine
