TikTok users have started a pretty serious "campaign" where they encourage people to block celebrities and influencers on the social network. The movement, called "digitine" (a portmanteau of "digital" and "guillotine"), is getting a lot of attention and is claimed to be a way of punishing VIPs and influential people in the network, thus returning the power to the people. simple. The purpose of blocking them is to stop them from making money from advertising and deals with different brands.
How did the trend start?
The trend was inspired by the recent fashion event, the Met Gala 2024, where celebrities revealed that they were spending a lot of money on extravagant outfits and bought the $75,000 ticket to attend the event. (Ticket price reported by BBC). Thus began a parallelism with the whole bubble where famous people live, who have the luxury of paying such figures with the daily challenges that ordinary people live in. TikTok users compared the whole situation to "The Hunger Games", a dystopian movie in which the poor are separated from the rich.
@adorbez.cec MET GALA 2024 #metgala #metgala2024 #metgala2024theme #metgalafashion #fashion #hungergames #hungergamesedit #hungergamesmovies #capitolhungergames #fypage #foru #foryoupage #virall #viralvideos #viraltiktok #viralsound ? War - Hypnotic Brass Ensemble
The trend was started by a TikTok user, @ladyfromtheoutside, who pointed out that a model and influencer, ( @haleyybaylee ) Haley Kalil (who had 10 million followers on TikTok, but recently, people are blocking her), posted a video from the Met Gala, saying one of the phrases supposedly uttered by the French queen, Marie Antoninette. The phrase "Let them eat cake" is claimed to have been said during the French Revolution, against poor people.
@ladyfromtheoutside #greenscreen #greenscreenvideo #digitine #digitalguillotine #haleyybaylee ? original sound - Meagan
Immediately, TikTok users attacked Haley with comments, calling her "cruel" and "heartless" for using such an expression, while the world is facing hunger and genocide in Gaza, Congo, Kurdistan, etc. .
The girl who started the trend says: "It's time to block celebrities, influencers, rich society and those who have a lot of resources, to turn attention to people in need."
Kalil apologized and deleted the video from social networks, arguing that he used the expression without knowing its nature and meaning. She said it was part of her look and that she wasn't informed enough, but people don't believe her.
"Digitine" is coming and none of the VIPs are safe. The trend has also included the Kardashians, Jenners, Taylor Swift, Drake, etc. People are also commenting on the Met Gala videos and not just "Everyone from Rafah" (the area in Gaza that is being violently attacked by Israel), to get more attention.
@blockout2024 Better luck next week guys! #blockout2024 ? original sound - blockout2024
On the other hand, they are following other people, especially those who have been strong voices in support of Gaza and who have spoken openly and courageously against the injustices that are being done.
