Anxela Peristeri and an interview for "Aldo Morning Show", to talk more about the new song "Kalimtar", with which she participates in "Kënga Magjike", but also spoke without gloves about buying clicks.
Angela said that buying clicks is a marketing strategy and aims to promote the song even more. He even admitted that he himself bought 2-3 clicks.
"In some cases it is also considered as a marketing strategy. In general, it is not that I bought clicks, it happened in 2-3 cases that I bought them. I am also saying publicly that it is not that I am the only one, they are all the singers who have bought, not only me...
It seems as if he pushes the song, markets it", said the singer.
However, she added: "I think we were happier when YouTube didn't exist at all" and that she believes that a song does not become successful from clicks, since it is not necessary for a song to have 20-30 million clicks to to be known by the public.
The purchase of clicks is a topic encountered recently, especially after the reaction of Ardi Gjebrea, who warned the artists who participate in the "Magic Song" and buy clicks.
"One of the problems of publishing songs on YouTube is also the purchased clicks. According to a production contract of the Magic Song with the participating artists, it is the artists themselves who publish the songs on their channels on YouTube, according to various agreements with the publishers that they prefer.The former are those who are aware of purchased clicks and in cooperation with their publishers buy clicks.
The second ones are those who pay money to the publishers for the promotion of the song and so far there is nothing wrong, but the publishers fall short, instead of an investment promotion strategy, they buy the clicks (because they cost less and are more profitable than than a promotion campaign) Artists don't know anything, but they get smeared.
With this status, I would make a call to all artists participating in Magic Song 2022 to ask their publishers for continuous reports of where the clicks come from, in order to prevent them from buying into a big lie (such as the "fans" from India and the Philippines who are going crazy for Albanian songs)" he wrote.
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