In an interview for "Wake up", actress Olta Gixhari showed, among other things, that her partner never calls her by name.
"In all our lives he may have called me 'Olta' twice and when he says 'Olta' he knows there is something wrong," she said.
A quick search on Reddit or other forums is enough to understand that not only Olta's partner does that. "Should I worry if my boyfriend never calls me by name?", "Why does he never say my name?", "How do I get him to say my name?" are some of the questions that many people write online.
If this is the case with your partner, do you need to worry? Most likely not.
Most boys - but also girls - do this naturally, unknowingly. The reason he may not say your name has to do with the fact that he usually does not even say the names of others. In short, it is his personal communication.
Using other words in a romantic relationship - like heart, soul, baby, etc. - can make the use of your particular name less frequent and only at certain moments, such as during a debate.
If you like being addressed by name and want to do it more often, just say so. Communication is the key.