The Balmain New Show, in which will be presented Spring Spring 2020 for Men, will be organized as part of the Fête de la Musique festival, an annual music festival that takes place on Paris's streets on June 21, where people and many organizers are allowed to play music on the streets and neighborhoods of Paris.
The presentation of the collection will be held the longest day of the year, ie 21 June, and will be accompanied by a series of concerts directed by French DJ Gesaffelstein in collaboration with creative director of Balmain, Olivier Rousteing.
The entire show expected to exceed expectations will be arranged at Jardin des Plantes, a 384-year-old garden in Paris.
In accordance with the Fête de la musique tradition, 1500 tickets will be provided free of charge on Balmain.com from June 7th. The show's gains will go to the non-profit international organization (RED), which supports the fight against AIDS.
Rousteing, who was named Balmain's creative director in 2011, has often expressed that music is a key element in his inspiration.
Source: Women's Wear Daily
