Recently, videos are circulating on TikTok that show that the Internet has a target and a new 'enemy': Blake Lively! The actress is promoting the film "It Ends With Us", inspired by the book of the same title by Colleen Hoover. The subject of the book and the film talks about a relationship that looks like a fairy tale, but in fact, it is a romance based on physical and psychological violence.
Blake has chosen to 'promote' it in her own way, but to be honest, the internet has historically not escaped anything, so as usual, she's right. "Take your friends, dress up in flowery clothes and come see the movie," said Blake in one of the interviews, and of course, this is no way to promote a movie that gives us messages that we need to break the cycle of violence.
Watch out! Now some spoilers begin!
Well, curiosity doesn't leave you, or you've seen the movie, so let's go! It Ends With Us tells the story of Lily Blossom Bloom, a girl who dreams of owning a flower shop. Bloom experiences the loss of her abusive father and, in the meantime, falls in love with a neurosurgeon, Ryle Kincaid. Sex, love and too good to be true, Ryle and Lily bond. Meanwhile, Ryle is also the brother of Lily Bloom's best friend. In conclusion, Ryle is abusive and deceitful and Lily leaves him while pregnant with a daughter. They co-parent her upbringing.
To be fair, the film's portrayal of violence is not much inspired by that in the book, and has received mixed reviews from people who were looking forward to the film. Some have accused the author of "fetishizing toxic relationships", while others, the film, as the moments of violence are somewhat confused.
Anyway, to get back to Blake, she's kind of treating It Ends With Us like Barbie, which is a movie about feminism and turned into one of the promotions that kind of changed the way we advertise. a movie. "Barbie" brought about a major cultural moment, from the messages in the film to the clothes and trends that Margot Robbie brought.
@blind.items Blake Lively promoting a film about DV like Barbie is wildddd #blakelively #popculture #itendswithus ? original sound - Blind Items
To be clear, there is no problem with marketing a movie, but "It Ends With Us" talks about the physical and psychological violence that many women in the world face, so the subject matter can be treated in a more serious matter, inspiring and guiding women through centers and professionals specialized in such issues. Of course, the ideas and combination of promoting and contributing to the solution of such a social wound are endless.
@lesliee.mg both actors did a great job in their roles. But the difference in their press tour spoke very loudly about their views on the movies real issue. #itendswithus #iewupresstour ? take a moment to breathe. - normal the kid
On the other hand, Blake is killing 3 birds with one stone. She is using the promotion of the film to promote her liquor company as well, bringing cocktails made with the liquor sold in her company to the premiere parties. One of the cocktails created with gin produced by her husband Ryan Reynolds' company is called "Ryle You Wait" and yes, it is as strange as it sounds: A cocktail based on an abusive husband! This can be addressed in hundreds of ways, one of them being the connection between physical violence that comes from alcohol consumption.
The third bird Blake intends to hunt? Promoting a hair care brand, while in the movie "It Ends With Us", only the hair does not matter. There can be a lot of difficulty in marketing a film about violence and abuse, but there's no denying that there are plenty of mistakes in what Blake is doing. The main problem is that the actress seems to have sidelined the film and is using everything to advertise her companies and judging by all the 'hate' she is getting online, the strategy is not going the right way.
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