A climate activist joined for a few seconds the Louis Vuitton fashion show at the Louvre museum, the latest for Paris Fashion Week.
Marie Cohuet, 26, walked the catwalk and even posed for a few seconds in front of the cameras with a banner reading "Overconsumption = Disappearance" before security team pulled her out.
Outside the museum, about 30 activists from three environmental organizations, including Extinction Rebellion, wore gas masks.
A protestor got into the line-up at #LouisVuitton with a message for - well, everyone. Later, security guards tackled her and carried her off. pic.twitter.com/gpCy3XrVRb
- Vanessa Friedman (@VVFriedman) October 5, 2021
"We marched to demand that fashion realize that the world is burning," Cohuet wrote on Twitter.
This is not the first time Extinction Rebellion has cut the catwalks. During the Dior Spring 2020 show, one of the activists came out with a yellow banner that read: "We are all victims of fashion."
"We chose LVMH symbolically because it is one of the most influential houses. LVMH makes furious statements about the fact that they are the most advanced in terms of limiting their influences, but we see that in reality it is not true."
A Louis Vuitton spokesman said the brand had no comment.