Recently, a significant number of online businesses have been added in Albania, which deal mainly with clothing, accessories, make-up, but not only. If you are one of them, or are thinking of starting a small (or large) online venture, you are at the right article.
To begin with, the excessive abuse of the term CEO should be clarified. A CEO ( Chief Executive Executive Officer ) is in charge of the business pyramid of a business and this pyramid is not empty. It has a full staff of employees, supervisors and managers divided into certain departments. So if you set up a business, which is currently run by only you, you are not in the position of CEO.
Today, the global e-commerce market counts over $ 3.5 trillion, a figure that is steadily rising. Currently the richest man in the world (Jeff Bezos, $ 166.3 billion) is the CEO of Amazon, an online sales platform. So investing in an online business can be one of the best things to do in 2020. The following tips and rules will probably make it a little easier for you to make that decision.
1. Basic questions about the product / service - Purpose
· What is your product / service?
· What problem did he solve for customers and if he does not solve a problem, what makes him better than other options on the market?
· In addition to profit, what is the goal you seek to achieve through this business?
Do a detailed search and take the time to answer these questions.
2. Customer care
"If you don't take good care of your customers, someone else will take care of them."
The online approach will be the only interaction between your customers and your business. Make sure it is a satisfying experience. Most online sales in Albania are made through the mobile-commerce model, ie as purchases from smartphones, but through social networks (Instagram, Facebook). Make this communication fast and accurate. Avoid excessive praise for the product the customer is interested in, as it creates confusion for the customer when it is overdone.
3. Marketing strategy
The biggest support for an online business is online marketing. Social networks create great facilities for businesses. Be active regularly on any platform, create an aesthetic feed and original and quality content. Adapt these platforms to the type of your business. Build a specific marketing plan, to clarify ideas and calculate costs. Try not to skimp on this stage, as it is essential for your business.
4. Transportation
Search and contact existing posts in Albania. Choose the one that suits you best and keep collaborating.
5. Product insurance
Keep a secure supply source (or more). Constantly search for more satisfying new options until you find the right one.
- Forbes used material for the realization of this article.
