Having a strong, identifying and personal brand is not something we belong to we are saying to those who are known as influencers or million dollar companies. If you think you are looking for a better job, if you want to have new customers and get to know and identify through something of your own, you can do it. By creating an overview of your skills and how the world views them, you can create a personal brand. Below you will find a seven-step guide, which refers to a list compiled by Forbes.
1) Create brand vision
You need to create a vision of your brand in your head, imagine it in the present tense, as if you have already realized it. A vision of what you want to do helps you consciously move from "where you are" to "where you are going." A classic formula for understanding what you can do best is to answer the question, "I help ___ for ___." Running something starts by finding your "psena". Author Simon Sineak says that ?people don't buy what you do; they buy because you do. ?
2) Decide what you want to be known for
If you were to become famous in a certain field, what would it be? The only way to create a personal and powerful brand is to do what you know how to do best in a certain field. Research market competition and determine what sets you apart, what makes you better. What makes you unique? Use your talent and stand out from the crowd. The brand is a reflection of passions, skills, values and beliefs. Your.
3) Define the audience
One of the mistakes you can make is trying to create something that involves everyone. It may be that a service / product is for everyone, but not always. Determine who you want to serve. A successful brand starts with "who you are, what you are looking for" to understand how you can position yourself in the market.
4) Build a consistent message
Set up a message that represents you and be placed on all communication channels. Being resilient brings confidence. Finding what represents you and staying true to it is very important for creating a brand.
5) Stay authentic
Do you know what sets you apart or identifies you? Try to define and "embrace" your uniqueness.
6) Create your own website
Having a website is essential nowadays, no matter who you are or what you are doing. There are endless sites that make your job easier at this point. Creating a certain site is not an easy task, but it is definitely a reflection of who you are.
7) Pay attention to social networks
Nowadays, it is not easy to have a compelling brand that is nowhere to be found online. After the page, create relevant profiles on LinkedIn, Twitter, Facebook, Instagram and other channels, depending on the brand.
