As a result of international sales and worldwide viewing, in some countries, Turkey is now second to the United States in terms of television distribution. In places like Russia, China, Latin America, Spain, Albania, etc., Turkish serials - known as dizziness - have long attracted a large audience.
Turkish products, which should not be considered telenovelas because of their characteristic construction, are of interest because they represent a crossroads of East and West, not only geographically but also culturally. Starting from K-Pop to Bollywood, it is thought that the success of the Turkish series is due to the fact that they are challenging the West, which is entertainment-centric and does not attach much importance to human dramas.
To make it clearer, let's talk in figures.
The Turkish series "Hercai" (Rejan), which is broadcast in Albanian exclusively by Tring platform, is considered a phenomenon referring to the record numbers of the audience. The Hercai channel alone currently has more than 2.68 million subscribers on YouTube. In Rewind 2019, YouTube considered "Hercai" the most-watched platform drama series, with only the first series garnering 25 million clicks.
The protagonists Ebru Shahin and Akin Akinzu have attracted the attention of many viewers, where it is enough to see social networks and sites open to discuss the series to understand success.
Even the themes of Turkish soap operas, often intrigues, are catchy. For example in "Hercai", Miran returns home to take revenge and happens to fall in love with Rejan. It seems that such issues, where for example under old customs and customs, some societies find it difficult to get out of the darkness surrounding them, have aroused international interest.
Of course the Turkish serials do not have a steady level of viewership, however phonemes like "Hercai" broadcast on Tring are indicative that there is no lack of interest, not only of the peoples of the East or the surrounding areas, but also of the international one to see what products dizi can provide.
