Lavazza, the renowned Turin coffee company, and Marketing & Distribution, opened on November 6th a new Training Center in Albania. With a coffee consumption of 3.1 kg per capita per year, the special coffee school in Albania is the result of a joint Lavazza - Marketing & Distribution initiative that aims to provide training to coffee specialists and allow them to research and experiment with the newest recipes for coffee and food. Opening the unit is another step in the company's commitment to spreading Italian coffee culture in Albania.
"With the new Lavazza Training Center in Tirana, we aim to introduce the art of preparing coffee to maintain the excellence of our product at the time of extraction and consumption. But also to become a reference point for professionals in the hotel industry , offering ideal solutions, lessons and training spaces for those who have turned their passion for coffee into a profession and for those who simply want to learn the art of perfect coffee, ?said Marcello Arcangeli, Head of Lavazza Training Center.
"With the expanding network of Training Centers worldwide and being the largest coffee lab of its kind, we aim to bring the world-class Italian coffee culture of Lavazza to Albanian coffee lovers," commented Riccardo Codognola , Head of Marketing for Central Europe and MENA.
"We are very happy about this important step in our partnership with Lavazza, one of the most popular coffee brands in the world. With this partnership, we are making further progress," added Artur Marika, Sales and Marketing Manager at Marketing & Distribution.
The Lavazza Training Center, in the Marketing & Distribution facilities on the Tr-Dr Highway, is built with an Italian design and features all the functionality existing at other Lavazza training centers around the world. Courses will be offered for baristas and all professionals to equip them with the necessary skills and knowledge on the taste, cultivation and processing of coffee, as well as the art of milk and design. Each year, bartenders and bartenders will learn the art of coffee making and will be introduced to a PerfectMix program to create unique, high quality cocktails.
The specialty of Lavazza Training Center, in addition to the best technical equipment, relates to the unique training and further education of our local trainers, in constant contact with the Lavazza International Training Center in Turin - recently certified by SCA Specialty Coffee Association as the main training campus.
With more than 50 centers around the world, the Lavazza Training Center is the largest coffee training center of its kind not only in Italy but worldwide. Experts work passionately and creatively on innovation and creating the perfect coffee experience. Lavazza Training Centers in Turin and around the world are a true expression of Lavazza's DNA, created by tradition, quality and continuous innovation.
From the intuition of Luigi Lavazza, who invented over 120 years ago the Italian art of blending different types of coffee to get a perfect and lasting flavor, to the continuing commitment to quality from cultivation to production, preparation and service, Lavazza is always at the forefront of spreading and enriching Italian coffee culture.
In 2018, more than 6,000 courses took place at Lavazza Training Centers worldwide with more than 38,000 participants. Moreover, many were introduced to the art of perfect espresso preparation through seminars and trainings, such as at trade events and fairs.
Along with the partnership between Lavazza and Marketing & Distribution, the new Training Center is the result of an excellent project between the two brands.
At the event, Lavazza's international trainers unveiled a range of Lavazza specialties and officially unveiled The Classic Collection: a mainstay of Lavazza that offers lovers of traditional Italian espresso a contemporary twist, created for the perfect coffee in professional terms.
Super Crema, GranEspresso, GranEspresso DarkRoast, Crema and Aroma are blends of perfection and balance - they are the result of a masterful selection of the finest coffee origin combined with the latest baking techniques.
The tradition of Italian espresso and Lavazza's history come together to offer their taste and aroma that have transformed the habit of Italian espresso into an international trend.
