The leading company in the electronics and technology sector in the region, Neptun, part of the BALFIN Group, has inaugurated its newest and largest outlet in the heart of Pristina, Kosovo, in the Central Park shopping center. This store extends over an area of ??over 2000 m², positioning itself as one of the most modern showrooms in the entire region. Conceived to offer a comprehensive shopping experience, this new space aims to bring the latest technology from the most recognized global brands closer to the consumer. The interior design and the way the products are presented are built on the principles of functionality, aesthetics and innovation, making the visit to the store not simply oriented towards shopping, but towards a fulfilling experience.
Neptun's Executive Director in Kosovo, Feridjan Çiftja, says that the store opened in the Central Park shopping center comes with a variety of products, as well as a number of innovations.
"It will be Neptun's largest store, so we have taken care to take the consumer experience to another level, beyond a carefully curated environment, through product diversity, expanded categories, brands and innovations," said Ciftja, focusing more specifically on the latter. "The experience area is something completely new, where consumers will have the opportunity to get to know the product more closely, try it out, and have a truly satisfying experience. "Click & Collect" is another service that will facilitate the online shopping process and offer consumers an additional alternative."
With the opening of this new store, the total number of Neptun stores in Kosovo reaches 15, further consolidating the company's position in the Kosovo market. This investment also translates into new jobs, income generation for the local community, and increased competitiveness in the market. The store came with special offers and 100 free gifts for the first visitors.
During 2024, Neptun in Kosovo has marked a series of achievements, making this year one of the most successful in its history. One of the most important achievements was setting a record for daily sales performance, which reached a value of 2 million euros. Neptun is not just a company that sells equipment but is an important economic actor in the countries where it operates, such as Albania, Kosovo, Macedonia or Bosnia and Herzegovina, with a significant impact in the technology, logistics and employment sectors. Neptun has 63 stores in the region and employs around 1,500 employees.
The expansion of the Neptun Kosovo network is fully in line with the long-term strategy of the BALFIN Group, to consolidate positions in the markets and industries where it is present, while working towards a sustainable business ecosystem that fosters innovation, economic development and benefits for communities. For more than 30 years, the BALFIN Group, under the vision of founder Samir Mane, has been operating not only in the retail and wholesale industry, but also in industries such as real estate, banking, asset management, tourism, energy and logistics. The Group operates in 11 countries and 2 continents.
