If you haven't seen it yet, you probably will soon: the launch of the new IQOS ILUMA device at Villa 31 was the event everyone wanted to be at.
It all started with a glambot that made you feel like you were opening Paris Fashion Week.
All around, an LED wall that reacted to your every step created the feeling that you were part of a digital performance.
Choreographer Taulant Shehu, for the second time in Albania, brought a performance that made us feel
proud of our roots, with Albanian dances skillfully intertwined with modern motifs.
Then… the mysterious voice inviting you to “pause”, “play”, and feel the “flex puff”.
Alban Xhihani, through a technologically processed voice, gave the event a "soft futuristic" feel.
In the midst of all this? Personalization stations, safes that opened with a code, LEDs that took the shape of your hand, gifts and smiles.
Shkodra Elektronike concluded everything with a performance that we will hear all summer long.
If we were to describe it in one sentence: a dinner that included technology, style, and
Albanian spirit.
—Promotional item
