What would happen if the music was removed from this platform? What about dance videos, music trends, covers or different videos? Can TikTok exist without music? We may find out very soon, as record company Universal Music has announced that it may pull all the songs it owns rights to from this social platform. Fewer words: from Billie Eilish to Justin Bieber or Taylor Swift.
Can TikTok Survive Without Taylor Swift? The hashtag dedicated to the singer has 11.7 million posts, including concert videos, music reviews and simple clips of her lyrics and music. Universal Music has revealed that the deal with TikTok has fallen through, as the platform tried to "undermine" the contract to push it into accepting a non-profit deal. So far, in fact, the record company's songs can be used on the Chinese social network based on an agreement signed in 2021 and compensation from ByteDance, TikTok's parent company.
What would happen to a TikTok without music?
According to the "Il Post" media, the Universal Music company during the negotiation of the new contract has faced unacceptable conditions in TikTok in three areas: the payment of singers and authors, protection from the harmful effects of artificial intelligence and online security of users. But, on the other hand, TikTok has its own theory about this situation when it claims that Universal Music does not prioritize the interests of artists.
This platform assured its users that it had signed deals with all other major record companies. In short, you can be sure, one way or another, TikTok will not be without music: simply, if Universal withdraws its songs, these will no longer be available on this platform.
Perhaps, TikTok is leaving this situation in the hands of users, to find more creative solutions themselves, as they always do.
Moreover, it seems inconceivable that they would give up on Taylor Swift!
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