Surely, as you "navigate" virtually through different videos that circulate on TikTok about beauty, new fashion trends or those of decoration, there is something that stands out, especially in the makeup videos. Girls are using the lip gloss technique for more impact on the way make up should be done this season.
The famous girls who have discovered this trend are the two bloggers on social networks known by the names Alix Earle and Eloise Dufka.
What is this technique?
In a video posted some time ago, which has received more than 50 thousand views, the lip gloss technique seems to have "captured" the interest of all girls who like makeup, and it seems that it really works. The secret is to put some lip gloss at the beginning of each makeup video.
This technique is basically a kind of "bait" to attract to the interest group more girls who want attention and protagonism all the time. Bloggers say that people are more likely to stop by these videos, as the effect the gloss gives on the lips is fantastic.

Here's why the 'lip gloss tactic' works
In a world where everyone is so easily distracted and always looking for the next dose of dopamine, it is becoming more necessary for TikTok-ers to draw more attention to followers. This glitter technique works according to psychologist Michele Leno because they are something visually attractive and especially when there is something new and exciting in matters of beauty.

The application of the lip gloss technique is the perfect example of how such a subtle and cute "hook" in terms of beauty can turn into a trend that is copied by thousands of girls around the world.
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