The day before, Top Channel published on the official and social site the start of the program that is about to start soon. We say the program, but nothing was revealed about it. Everything we know is that Saturday is entrusted to the name of Luana Vjollca.
"Saturday with Luana Vjollcë!" - so begins the show, which shows nothing but the name of the moderator. And if we look closely at the construction of the advertisement, it's Luana that shows "when the lights will turn on and off", which means that all "power" has been entrusted to it.
The 'See Who Luan' moderator in a recent interview warned that this season would find him with a single author and full author except moderation, but such a spot has never been done before.
This time, it seems Top Channel has given 'extraordinary' power to it, compared to the policies that have been historically followed by televisions.
Other moderators, regardless of their professional background or years of experience, have identified their name with the format of a given show that has been entrusted to them. While this time, both the construction of advertising and the philosophy or success of the program is left entirely to the power of the name of Luana Vjollca.
In fact, if we go back in time, in the publicity image of 'Look Who Luan' with the Eiffel Tower in Paris at last (otherwise symbolizing the full name of the moderator), we were warned that the epicenter would be Luana, regardless of co-author the program was also Blendi Salaj.
While this time, Top Channel has thought that there is no need for a broadcast name as long as the name and image of Luana can sell.
If we are to measure its online success ( Instagram ), Luana Vjollca is undoubtedly the most attended moderator with 1.2 million followers, but we should not forget that this does not automatically succeed on television, as the latter seeks completely another kind of experience.
However, if Top Channel has put the stamp and has completely trusted that, Luana is left to justify all this pomping that is being done, as has never been done by another moderator on Top!
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