It's normal to come to a point where your skincare routine feels like it's getting too much. Between at-home masks, double cleansing, and daily sunscreen, there's a lot to manage. This is where the desire to "detox" your skin comes in — usually by skipping serums and toners for a few days to let your skin "breathe." But on TikTok, people are taking this approach to the extreme, going so far as not washing their faces at all.
This trend is called the “caveman method” – where absolutely nothing is done to the skin – and it’s going viral. Content creator Tia Zakher (@tiazakher) has sparked debate by documenting her no-wash, no-product journey to “heal” the skin barrier.
Its candid results, which show texture and color changes in the skin, have raised many questions and concerns. Here's what experts say and why it's not advisable to follow this trend.
Why is the "Caveman" method going viral?
This trend clearly reflects the fatigue and confusion that many feel towards the beauty industry.
“I totally understand the desire to simplify your skincare routine,” says Dr. Whitney Tolpinrud, medical director at Curology. “I have a very simple routine myself. But I would advise caution with the ‘caveman’ method.”
Although it may seem liberating to give up products, Dr. Tolpinrud warns that not washing your face at all, not using moisturizer or sunscreen, exposes your skin to pollution, dry air, and UV rays – damaging its natural protection.
What are the risks?
According to Dr. Tolpinrud, lack of cleansing allows dirt, oil, bacteria, and fungi to accumulate on the skin, increasing the risk of infections and dermatitis.
Lack of hydration leads to dryness and irritation, especially in people with sensitive skin or existing problems.
Not using sunscreen leaves the skin unprotected against UV radiation, which increases the risk of skin cancer and accelerates its aging (wrinkles, spots, collagen damage).
Not every trend on TikTok is safe or backed by science. What's good for one person may be harmful to another.

“Skincare trends often promote universal solutions that don't suit every skin type,” warns Tolpinrud.
Experts advise using tested ingredients like ceramides, fatty acids, niacinamide, and hyaluronic acid, limiting exposure to hot water, avoiding harsh cleansers, and not overdoing exfoliation.
“A balanced regimen that includes cleansing, moisturizing, targeted treatments, and daily sun protection is key to healthy, lasting skin,” she concluded.
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Source: Bustle