The "mass unfollow Vexbolts" trend has taken TikTok by storm, prompting a massive turnout as users band together to unlist the creator on December 31, 2024. What started as an odd online prank quickly turned in a viral event, with users flooding the comments of TikTok videos with calls to remove them from the follower list.
The reasons behind this campaign remain unclear. Some participants call the content of Vexbolts "awkward," while others see the act as simply a fun joke. After a huge increase in followers before the massive "unfollow" event, Vexbolts' number of followers on TikTok has dropped significantly, reaching only 3.2 million.
In late December 2024, TikTok was flooded with comments and videos talking about the plan to "leave the Vexbolts in 2024." The idea was that, if everyone unfollowed the creator of the phrase "let him cook," Vexbolts would be forced to stop creating content and become less relevant in 2025. During this time, he created a number of great videos on this phenomenon and collaborated with some of the most famous names on the Internet.
Jimmy 'MrBeast' Donaldson was among the last to join the conversation and the "mass unfollow" event started at 11:59pm on December 31st.
@vexbolttalks @MrBeast VexBolt Deactivated His Main Account and Now He Is In 2025 With New Account ? YaY Me #vexbolts #in2025 #realaccount #mrbeast
? original sound - VexBolt
Vexbolts TikTok followers drop
During the last week of December, Vexbolts' follower count grew from around 1.5 million to over 8.5 million - an increase of more than seven million followers in just a few days.
But as soon as the clock struck midnight on December 31, the number of followers immediately began to drop. Within seconds, he lost over a million followers.
To capitalize on the moment, Vexbolts posted a video as the clock struck midnight, launching the "Let Him Cook" challenge. He announced that 20 people would win $1,000 each, while the top winner would receive $30,000.
Creators must make a video using the meme "Let Him Cook," which must go viral. The Vexbolts team will then pick the winners.
During this event, he also went live on TikTok and attracted a staggering number of viewers in just a few minutes. According to NoahGlennCarter, his livestream reached over 996,000 concurrent viewers, making it one of the most watched in TikTok Live history.
Despite the massive delisting, Vexbolts has doubled his original following and racked up hundreds of millions of views on his most recent videos - turning the experience into a success for him.
