It wouldn't be an exaggeration at all to say that 2024 met Gen Z. They were there doing what they do best—writing dictionaries, coining words, and giving ideas that kept every social network up to date.

And what words and feelings dominated their universe this year?

Gen Z reveals the words, expressions and energies that shaped their year 2024.
Spoiler: It's a mix of internet lingo, emotion and phrases that if you're not of this generation you might find strange.

Chill guy

Oh, this trend! We're sure you've come across it everywhere.

Explanation : When you are a Type A person, but in fact you will only be a "quiet guy" who minds his own business.

Gen Z's approach to technology, goals and self-care can increase productivity and put you at ease. In itself, the trend seems to promote a balance between life and work or indifference between everything that happens around us that does not affect us.

Kendrick vs Drake battle

Kendrick won and the rest is history.

Brain rot

Brain rot is the term for the phenomenon of spending hours watching videos on social networks, otherwise known as "memes".

Well, for Gen Z, life without "memes" is black and white, while the variety of creative videos and endless laughs give it color.

Brat
Brat represents a brave, indomitable girl; brat does and feels things that are uncomfortable and most of all, lives to break the rules to get ahead.

"Brat helped me accept myself and say 'I'm going to do it anyway', regardless of whether I might fail or be considered unlikable for it. It was a change from the Barbie era and really defined my femininity," says a Gen Z girl.

Restless, wet and so off the beaten track I couldn't even see it.

2024 and "the ick"

"The ick" is the newest word in the vocabulary of Gen Z as a synonym for the word: annoyance. After every meeting, if something went wrong, Gen Z "ran" to social networks to show "the ick", i.e. what bothered them.

Dress to impress

Clothing is a pretty important part of who we are, at least according to Gen Z.

Dress to impress: our haters, our lovers or just the internet with the final look. This trend "stuck" social networks, where Gen Z revealed all kinds of styles impressing each other.

Women in male-dominated fields

It is impossible not to laugh at this trend. Specifically, the trend features girls and women doing behaviors and saying phrases that have always been considered masculine.

Example: When he tells me to "unfollow" someone and I tell him: "I'm going to close Instagram altogether." Khem-khem, I think you now understand what it is about.

The trend is Gen Z's space to ironize the stereotypical behavior of men through "memes".

"Cooking"/ I am cooking

It may seem like nothing, but to Gen Z, this word means a lot. "Cooking" means that a person is doing something very well, and no, we are not talking about cooking recipes.

Eat and left no crumbs

Again, it's not about food. This expression for Gen Z means someone who wins an argument with a super argument or shows someone the place.

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