If you thought the scenes of Match couldn't get any more absurd, maybe it's time to rethink everything. A simple Google search of the phrase "matching hassle" brings up a whopping 39,800 results, leaving you to wonder if this isn't supposed to be a "dating" program.

The last scene? A fight between Xjiliola and Albi, which ended with their exclusion from the program. Still waiting for the end of the story? Wait it doesn't end here! Ketrina, perhaps inspired by a movie, decided to throw a drink on Xiliola's head. The result? Guaranteed virality and a studio that looks more like a low-budget soap opera than a dating show.

So for those of you who haven't followed the program and don't care much about the names in this story, one contestant pours a drink on another's head in the middle of the studio - and all of us who watch this "spectacle" wonder: Now what ? Does anyone believe this next scenario anymore? This is not a live program ; everything is recorded and could be edited  if they were so shocked by the "unexpected" event (so unexpected that they hired security at the studio). But no, these images are not hidden, because they are exactly what is thought to keep us "connected" to the screen. How "shocked" can the leaders be when they decide to broadcast it themselves?

And it's not like they don't know what they're doing. This year, sources for Anabel show that the "production" tried to convince many people that "Match" would be different. How? People contacted to participate have heard the same "song": "It will be of better quality", "This year will not be like before".

One of them tells about Anabel:

"They took me on the phone, they had saved my number from an interview I had given. I tried to politely refuse them and they were filling my mind that this year would be different. Anyway, now that I see what's going on, I'm very grateful to myself that I didn't go."

This attempt looks more like a "call center" trying to sell a broken product, convincing the customer that "this time is better". But beyond that what did we end up seeing? Same thing, but with more hassle. Is this the new quality that was promised? Or maybe they just changed the quality of the drinks overhead? Okay, the fight happened and our reaction as a society can't change anything, maybe it's time to stop sponsoring these programs?

Do sponsors care about the moral and ethical impact of the country where their name appears? After all, they keep programs of this type alive, providing the necessary funding for their continuation. When a business decides to run its ad on a platform where conflict and chaos dominate, it's not just advertising a product—it's becoming complicit in normalizing a model that promotes public degradation.

If your product is associated, even indirectly, with screams and crashes, what does that say about the values ??your brand stands for? What message does a business send when its ad appears over someone's head? We understand the saying that "there is no such thing as bad advertising", but a product over the top in the middle of a heated debate does not make it more attractive - on the contrary, it makes it part of a spectacle that is losing all value.

But let's get back to the scenarios...

Initially, they kept us stuck with the love triangles: Andi, Tea and Shqipe; Mevlani, Antonela and Ledjana. When this formula wore out, we moved on to ironic gifts and petty conflicts that were barely kept alive. Now we have moved to another level: open fights and violent scenes. A shoe that flies, a glass that crashes, a drink that spills over your head. But this is just another well-worn script that will tire the audience as much as the others.

This cycle has become predictable. There is nothing new to see anymore. Once upon a time, these conflicts could be fun in a weird way, but now they've become boring and repetitive. The public is tired of these stilted scenarios.

Every spectacle has a limit. No one comes out of this program as a couple, there is no love, there is no more interest in the dramas that happen there. They are being seen as just another attempt to keep outdated uniforms alive. When even the violent scenes aren't selling anymore, maybe it's time for Match to end. In the end, every show needs to know when to close the curtains.

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