A new era of store conception, both in terms of architecture as well as in their functional aspect. We have seen these days how the opening of boutiques of the most famous brands in the most diverse cities have turned into real sensations of experience. And here, of course, Tirana was added with its special boutique.

IQOS Boutique is not just a store, but an experience for those adult users of this best alternative who are looking to improve their experience. A fusion between a showroom where anyone can touch up close the latest technology of IQOS devices, and an environment where the community is at the center.

Renowned artist Joana Dhiamandi, the mind and hands behind the glass installation that adorns the boutique, describes her work as "a testament to the common philosophy with IQOS". By heating glass particles instead of using fire, it beautifully reflects the innovative spirit of IQOS. "This installation brings the colors of IQOS to life, creating a vibrant spectacle that harmonizes with the company's concept," says Dhiamandi.

"IQOS Boutique is not just a store; it is a testament to the relationship between architecture, art and community. A space that gives you the feeling that every time you enter it you should get ready for a Next Level experience", says Dalina Buzi, one of the close collaborators of IQOS.

The boutique opened to the public with a night filled with music, fine dining and drinks to mark the achievement with a clink of glasses. Special offers and giveaways added to the festive atmosphere, making it an evening to remember.

As IQOS continues to redefine the boundaries of technology, IQOS Boutique in Tirana stands as a testament to the transformation of architecture, art and community synergy.

IQOS is not harmless and contains nicotine which is addictive.

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