Tirana's pyramid, once a symbol of the past, stood transformed, bathed in a cascade of living lights that danced to the rhythm of innovation. Set in its new role as a technology hub, the iconic structure was hiding something inside. As we entered the reality of tomorrow, we couldn't help but be fascinated by the fusion of heritage and modernity that greeted us.

The guests, lured by the promise of an extraordinary evening, were called through the gates of the Pyramid by a stunning spectacle of 3D mapping. The vivid colors of the official ILUMA logo painted the structure, indicating a special event.

Passing through the 'ring-light' installation, attendees found themselves transported into an immersive tunnel. It was a journey that transcended the ordinary, catapulting us into a dimension where the everyday blurred into the extraordinary.

IQOS ILUMA's core ethos - enjoyment, technology and simplicity - echoed in every aspect of the event. It was an orchestrated symphony of the senses, a 'Next Level' experience meticulously crafted to take consumers into uncharted territories of pleasure.

The event is divided into three areas, each of which represents a pillar of the IQOS ILUMA philosophy. In the area of ??simplicity, the talented Joana Dhiamandi displayed her glass installation, a testament to the fusion of technology and art. The glass, heated until it melted, created intricate patterns that reflect the sleek simplicity of the IQOS ILUMA.

In the pleasure zone, the molecular gastronomy of Gent Malavec was in the spotlight. Among the delights were 'Roses' - a refreshing drink cleverly served in a simple rose. The blend of flavors danced on the taste buds.

The technology area, run by Kushtrim Jaupaj, was a haven for gadget enthusiasts. Smart technology infused with artificial intelligence allowed guests to capture the moment, creating memories that will last beyond the night.

The event culminated in a dance performance by five modern dancers, setting the tone for the revelations to come. As the stage was set for departure, anticipation hung in the air. To our surprise, the leader, Ardit Gjebrea, materialized as a hologram, engaging in an ethereal conversation with Lorent Gordin, the General Director of PMI Albania.

In style that belongs only to IQOS, Lorent Gordi unveiled the IQOS ILUMA. The holographic display ignited the senses, offering a captivating glimpse into a future where technology and pleasure merge seamlessly. The dedicated product area opened its doors, inviting guests to experience innovation under the guidance of experts.

The night continued with other performances, where artists such as Marsela Çibukaj and her group and Olen Cesari with his violin participated, receiving sensational ovations. The grand finale came in the form of a DJ set, which left everyone immersed in the euphoria of the 'Next Level' experience.

As the night ended, the echoes of laughter, music and the joyous noise of satisfied guests continued. IQOS ILUMA had unfolded a new chapter of experiences, leaving a trail of memories that whispered promises of a future defined by pleasure, technology and simplicity.

This product is not harmless and contains nicotine, which is addictive. To be used by adults only.