Tirana, as the European Youth Capital for 2022, is involved in many inspiring activities and events that focus on youth, strengthening their European identity as well as creating opportunities for exciting involvement in cultural, artistic and musical life.

In contrast to other years, this year the grand festivals with well-known international singers have taken a special place, enlivening the contemporary aspect of the capital with young people as protagonists.

Even yesterday, Tirana was engulfed by an electrifying atmosphere. The young people
welcomed the world-famous Albanian singer, Rita Ora, with excitement. With a line up entirely of well-known female singers, the concert brought entertainment and excitement to the attendees. The world-famous Albanian singer thanked all the citizens who had gathered to attend the concert and gave the message that "I will never disappoint you.

"Coca-Cola was present in the Chill Zone, - a fun space for young people - while attendees watched the music stars, enjoying one of the iconic drinks Coca-Cola Zero - A taste that must be tried!

Throughout this year, where Tirana has been announced as the European Youth Capital for 2022, Coca-Cola as a Strategic Partner has stood out with numerous positive initiatives supporting activities that focus on cultural promotion, the environment, projects that promote sustainability and innovative organizations that create cultural exchanges.