Hundreds of media and social networks have been blocked in Russia - an attempt that appears to be aimed at blocking internal protests. Earlier in the week, a Russian court ruled that Meta, the parent company of Facebook and Instagram, was "extremist." Both platforms are banned in Russia. What is being used there?
Many users can still access Facebook, Instagram and other blocked sites through various programs (VPNs). Others are using Russian-owned alternatives such as Vkontakte and Odnoklassniki, yet these platforms offer very little in terms of profits.
"If you think about the new generation that uses Instagram and Facebook for self-promotion, making money - Vkontakte or Odnoklassniki - are not platforms that are connected to this prestigious new progressive audience," Dr. told Euronews. Galina Miazhevich, a lecturer in Journalism, Media and Culture at Cardiff University.
"So now, the younger audience is considering what to do both in terms of economic monetization, but at the same time, security."
Rossgram, a Russian version of Instagram, will be launched soon. If advertising is possible on Rossgram, more users can use it to generate revenue.
"This means that once again, the country will move towards a digital iron curtain, where there are internal platforms, local entertainment, state-approved internal communications and less and less access to real information of what is happening. it happens, ”Rashid Gabdulhakov, an assistant professor in the media department at the University of Groningen, told Euronews.
