A harmonious clash between the "old" and the "new"! Officially, TikTok will be the partner of the Cannes Film Festival this year! 

This collaboration will bring together the most famous youth platform of the moment and the important film event. TikTok will offer short videos taken from the event, famous artists, etc., to make the festival even more famous by distributing it to more than 2 billion users worldwide. 

Representatives of the app promise that there will be exclusive videos of what happens in the backstage and also a contest will open for users. Those who win the competition will be rewarded with prizes throughout the festival. This collaboration is done to attract the attention of new audiences and make them show more interest in the world of cinema.

The TikTok generation (generation Z) does not have a strong relationship with the movie world, especially after the pandemic where they are increasingly dedicated to the visual side.

Earlier this year, the event made headlines after banning Russian delegates from attending; movement which came in response to the situation created in Ukraine.

Source: Euronews Culture