Last fall, Dua Lipa was named brand ambassador, and recently, she is taking another step - the first collection in collaboration with Puma.
The outfits will come in the form of a capsule collection inspired by ’90s dresses and shoes. Such a collection is basically a host of outfits that convey the vision of the designer or the person who creates and transcends all seasons and is functional whenever. It bears the name BUTTERFLY and combines the Puma logo and the butterfly.
"To me, butterflies are more than just beautiful creatures," Dua said in a statement (via WWD). "They represent a lot, transformation, hope and metamorphosis. "Over the past year, the butterfly has become particularly symbolic and meaningful to me."
"This capsule is just a stimulus for what is to come next year, we have worked all the time with Duan to bring all her ideas to life. It was a pleasure to work with her, she is truly a style icon, "said Maria Jose Valdes, general manager of Puma's Sportstyle Business Unit.
In November 2020, Dua was named the image of the She Moves US campaign, which encourages women to connect through sport and culture.
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The Puma x Dua Lipa "Butterfly" collection will be released on December 18th.