TikTok users are now spending more and more time watching videos on the platform, so much so that they have even neglected YouTube.

According to a report by app analytics firm App Annie, the ByteDance app first switched to YouTube in August last year, and by June 2021 its users viewed over 24 hours of content per month, compared to 22 hours and 40 minutes in YouTube video platform. 

In the UK the difference is even bigger: TikTok surpassed YouTube in May last year and users see 26 hours of content per month, compared to 16 hours or less they see on YouTube.

Despite the constant threats made to TikTok, to censor or even close the application, it seems that the platform remains people's favorite for video content. Some reasons may be:

- Short, fast videos.

- Practical.

- Original content.

- Almost no ads, unlike YouTube, which has recently added even more ads.

- Even when TikTok places ads in content, users hardly realize that you are being served an ad.

- Offers live / live streaming option. 

Recently, YouTube has added a TikTok-like option for video navigation, and yet, TikTok continues to rank first. "Race" is open ...

Source: Verge