Zoe Roth was four years old when her father, an amateur photographer, shot one of the most iconic photos on the internet, showing some local firefighters trying to put out a fire in January 2005 in North Carolina. His father participated with the photo in a JPG Magazine contest at the time and very soon, the photo circulated everywhere becoming one of the most distributed memes on social networks.

Today, 21 years old, Zoe has a reason to smile really. She told Raleigh News & Observer that someone suggested in the email that she take control of the image, with a potential profit. At first she thought it was insignificant, but here she changed her mind.

Long story short: Zoe contacted a lawyer and they recorded the photo as NFT (non-fungible token - a unit of data stored in a digital book, called a blockchain, which certifies a unique digital asset). The original photo of "Disaster Girl" was auctioned off and Zoe was waiting to sell for 100 Ether, which is a $ 2,200 cryptocurrency per unit.A user named @ 3fmusic bought it for 180 Ether - worth $ 430,000 at the time The value of the Ether cryptocurrency is volatile and can fluctuate every minute.

However, the photo is coded in such a way that every time NFT is purchased, Zoe gets 10% of the sale.

All of a sudden, it's not so bad to become a meme!