"Clubhouse" has strongly influenced the competition between applications and social networks and offers the potential to transform the way we communicate, share knowledge and even make new friends.

It is a social network based on audio conversations. Users can listen to conversations, interviews and other discussions between people on different topics - it's the same as a podcast, but live and with an added dose of exclusivity.

This platform enables users to log in and out of temporary chat rooms and participate in a range of meetings, from small "water cooler" chats to larger discussions featuring expert panels, often followed by thousands of listeners. Since its inception last March, the Clubhouse has become increasingly a cultural phenomenon, attracting politicians, celebrities and experts from all walks of life.

Recent Clubhouse figures show how fast it is growing. Co-founder Paul Davion said the weekly active user base of the app has doubled to 2 million over the past two weeks.

What separates the platform from everything else is the "power of sound".

A short live chat, with certain nuances and tones, can build closer relationships than the thousands of written posts and messages sent through social networks like Facebook or Twitter.

"Since joining Clubhouse last summer, I have met and become friends with professors, filmmakers, artists, engineers, etc., from countries all over the world. "Listening to people's life stories and getting some of their knowledge and experience is intoxicating," writes one user.

The app has also benefited from the pandemic, as people look for ways to socialize by avoiding personal interactions and outdoor activities. However, even without the pandemic, it remains a convenient way to meet new people through the intimacy of conversation.

Source: Bloomberg Business