When Silvia Venturini Fendi created the Fendi Baguette, she probably did not realize that she was creating a bag that would stand the test of time and would be widely regarded as the first bag responsible for It Bag fever. Silvia christened the bag with the name Baguette inspired by French women and the way they carry the baguette (type of bread). Thus, in 1997, Baguette was born.

Silvia Venturini Fendi

From the first presentation, Baguette immediately became one of the most sought after bags in the fashion world and around 100,000 of them were sold in its first year. Thanks to "Sex and the City", Baguette gained even more fame and became It Bag - a phenomenon in the fashion industry that describes the most coveted, unique and difficult bags to have. Recall here the famous scene when Carrie Bradshaw tells a robber on the street that “Oh, this is not a bag. It's a baguette. "

Baguette's tremendous success led Louis Vuitton to buy Fendi in 1999. In 2012, to celebrate the 15th anniversary of Baguette's first appearance, Fendi created more than 1000 unique bags, which were unveiled at Colette Store, Paris.

Of course today Baguette bags are not only produced by Fendi, though Silvia Venturini Fendi deserves all the credit. Brands like Balenciaga (Ghost Sling Bag), Dance Lente (Baguette Bag), Christian Louboutin (Elise Baguette), Valentino (Garavani Mini Candystud Nappa) etc., have made them part of their collections.

The Baguette concept is simple: a small bag with a short strap, which fits different outfits and has a simple aesthetic, which creates a contrast with other bags, which are more "loaded".