Harper's Bazaar Vietnam's next cover features Tyga, who is wearing a stone jacket that can be described as an illuminated mosaic. The jacket is the work of Festim Isufi, a Kosovo designer. This is the second time an outfit created in Albania / Kosovo ends up on the cover of Harper's Bazaar Vietnam. Fixed a year ago, one of Federika Bridal Art Dresses was selected for the cover. In common is Brandon Nicholas, who has served as a stylist in both numbers, but should not be so impressed when we see an Albanian name under the pictures of American or Vietnamese magazines, when an Albanian designer wears video stars music, red carpets or events. It had to happen sooner or later.
First, the fashion industry relies on both feet in innovation. Everyone is looking for the new trend, the special dress, the no-man's dress. That is why a design from Albania is the choice of so many foreign stylists. The chances of someone else wearing something similar or similar are low, if not near zero.
Second, the vast majority of Albanian designers, ranging from Valdrin Sahiti, Kujta & Meri, Lena Berisha, Lia Stublla to Festim Isufi, are focused on glamorous dresses that can be worn by everyone in 4-5 circumstances. Important events, red carpets and covers are some of them. The fashion industry in Albania and Kosovo, but especially in Kosovo, is strongly focused on the rich, beautiful, seductive and royal woman. And we get the impression that when these VIPs dress up, they want to look beautiful, glamorous, royal and glamorous.
Given what the elite of celebrities prefer and adapting to the global economy, Albanian and Kosovar brands think English, operate English, communicate English. In this way, foreign VIPs can access that can make them known across borders.
The purpose of a business, from the beginning, is to grow and expand. And when you are the most wanted in your country, you are left wanting by more and more important people. Almost all Albanian designers are following the right strategies and if not one, the other will become an internationally recognized name.
