Although Instagram remains the most widely used social network for marketing purposes, YouTube is gaining more and more ground in the Albanian community as well. There is a growing interest from celebrities to open a YouTube channel, also referring to people's interest. (For reference: In an Anabel.al survey, 57% said they "frequently use" YouTube to watch videos of makeup, exercise, various challenges, etc.).

The first generation of Albanian YouTuber-savers seems to have mostly included moderators, who soon joined Armina Mevlani , Lori Hoxha and Capital T.

Moderator Flori Gene is the latest to open a YouTube channel. His first account includes a surprise trip to Kosovo with friends. In six minutes, Flori promises a series of vicissitudes.

Kiara Tito has taken it all the more seriously. The moderator posts at least one video per week and generally the content of the video is related to skin care, makeup, foods, real life vs. Instagram etc.

After the birth of her son, Jona Spahiu also decided to open a vlog. ?I'm Jonah Spahiu, a public figure for years, but always reserved when it comes to my profile off screen. As I've gone through this complex myself, I feel closer to you through the communication that this channel will put in place, "she wrote," she wrote. The only videos the moderator has published are related to questions about pregnancy, how she became a part of television, and last, published five months ago, Jonah shows how to make wavy waves.

Alketa Vejsiu also has a YouTube channel where she posts videos and shows on topics such as leadership, beauty, women. Finally, Weiss wrote on Instagram that she will be posting on YouTube all that happened backstage during the Song Festival.

All this popularity of having a vlog is related to the fact that vlog is the opposite of Instagram: it has fewer filters and makes followers get involved in video, as if they are in person.