Following the sensational scandal with the balaclava jumper, Gucci has named for the first time the head of diversity, equality and inclusion, Renée Tirado, who previously worked in such a position in Major League Baseball.
For the new assignment, Tirado will create, develop and implement a global strategy that will make Gucci more inclusive. In addition, she will be in charge of the Cultural Awareness Program, the Global Program for Multicultural Design Scholarships, and the Global Internal Program for Cultural Exchanges.
"I am part of the businesses that make people connect with one another, starting with inclusivity, diversity and respect to ensure that Gucci remains relevant in the cultural environment," Renée Tirado said in a statement.
In February this year, Gucci unveiled a balaclava blouse - a tight dress that covers the entire head and neck with the exception of the face parts - as soon as people exploded on Twitter by comparing it to blackface.
Blackface is a form of theatrical makeup practiced some 200 years ago in the US by non-color actors. They started painting faces in black to make fun of Africans. These shows gained popularity in the 19th century and had a powerful and ~ negative ~ impact on the spread of racist stereotypes.
People revolted and found the blouse model (costing $ 890) unjustified, demanding a boycott of the famous brand.
On the other hand, Gucci apologized, noting that the shirt would be removed immediately. "We consider diversity a fundamental value to be supported, respected and important for every decision we make."
Among other things, the Italian brand said it would return the incident "at a crucial moment to learn from mistakes" and that they were "fully committed to enhancing diversity".