Initially, we go back in time. Six years ago, Era Istrefi debuted in the local music market with "Mani for Money", which immediately listed the singer in the line of most popular artists at that time and not just because she was Nora Istrefi's little sister, but of course because of different style in singing, playing with pop and reggae rhythms, where the latter was not widespread in Albanian music.

All said to emphasize the fact that within a very short period of time, from 2013 to 2015, Era Istrefi was undoubtedly one of the favorites. Her songs like "A do don", "The dehun" (feat Mixey), "13", "Like You", "Very Poor" (feat Ledri Vula) are still heard today just like then.

However it was "Bonbon" that gave Era international success. Unlike names such as Rita Ora, who became famous with "Hot Right Noah" or "Dua Lipa" that fascinated Lana del Ray's producers with Be the One, "Era became a phenomenon because she achieved success beyond the boundaries with producers Albanians and all Albanian text. Today, "Bonbon" is the most heard Albanian song in the world with more than 677 million clicks just on YouTube.

At that time, the video of the Wind as she sang the hit song floated everywhere and there were many people who rated the singer as "the girl of Rihanna and Sia." As a result, "Bonbon" fell into the ears of "Ultra Music", which took over Erën, which did not renew the contract with former manager, Faton Shoshin, and "Tomorrow Music" company, which then managed Erën.

After "Bonbon", Era brought "Redrum" (feat Felix Snoë), "No I Love Yous" (feat. French Montana), "Origami" (feat Maphorisa), "Prisoner", "Oh God" (feat Konshens). Though collaborations with well-known emblems, no songs did weaken Bonbon's success.

It is worth mentioning that FIFA World Cup participation, where Era sang the official song with Will Smith and Nicky Jam, was a great event in the singer's career, which ranked Erën along with stars like Ricky Martin, Anastacia, Shakira , Jennifer Lopez, Jason Derulo etc., it looks as if people are disappointed, but do not blame Eras at all.

Based on comments on Instagram and the Ultra Music YouTube channel, people blame the music company. According to them, Ultra Music is not giving Wind what it deserves.

"Destroyed her fame, shame. She deserves more, "writes someone on Instagram. Others point out that the company "killed the originality of the Wind". "The world loved her originality; promote it properly, or be free to do what you know best. "

In addition to sporadic concerts and songs, Era has long been active in music as before. There are rumors that next year will be an international debut tour, but it is not yet known what will happen.