Philip Morris launches IQOS in Albania
Tirana, April 25, 2019 - Philip Morris launched IQOS in Albania, an innovative device that represents a technological alternative, with no smoke to traditional cigarettes. To mark the emergence of the IQOS in the Albanian market, an exclusive event was held last night at the Royal Court in Tirana, for business partners and guests of the company.
Participants in the event held in the capital were introduced to this scientific development by Philip Morris, one of the largest tobacco production companies, which aims to transform this industry into a smoke-free world.
The company has invested over $ 6 billion in the latest technology, developed by more than 400 scientists.
IQOS is an electronic device that warms but does not smoke. IQOS creates enough heat to release nicotine and taste, but without smoke, pitch, hi or odor unpleasant.
Andrea Ciuti, Commercial Director for South East European Countries, during the launch ceremony of the new product, said more than 7.3 million smokers in the world have gone completely from cigarette smoking to IQOS.
"After more than 40 countries, IQOS has finally arrived here as well. This is the result of our team's desire and dedication to testify and prove that Albania is part of the modern world, that our aspirations and goals are the same in this country as everywhere, to guarantee a better future for consumers our sophisticated and their environment. Philip Morris is committed to his commitment to creating a smoke-free future, "said Andrea Ciuti.
IQOS will be present in the Albanian market from April 25 and can be found in some specific locations in Tirana. At another stage, IQOS will also be located at select points in other cities of Albania.
Philip Morris International: Towards a Future Without Tym
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately to replace smoke-free cigarettes for the benefit of adult teenagers, society, the company and its shareholders. PMI is an international company running the tobacco industry engaged in the production and sale of cigarettes, smoke-free products and related electronic equipment and accessories, as well as other products containing nicotine in markets outside the US. PMI is building a smoke-free future, though it is not without risk, remains a much better option than continuing the consumption of traditional cigarettes. Through multidisciplinary product development capabilities, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. The IQOS smoking tobacco product portfolio of PMI includes non-combustible heating products with nicotine content. According to estimates made by the PMI, by March 31, 2019, approximately 7.3 million smokers worldwide have stopped traditional tobacco consumption and spent on the use of non-combustible PMI products, which is currently available for sale in 44 markets in major cities or across the country under the IQOS brand. For more information, please visit www.pmi.com, www.pmiscience.com, or https://www.al.iqos.com.
