Dear friends, the war has begun: "Big Brother" answers "VIP Farm"?

As good connoisseurs of communication and all its forms, some posts "annoy" us, because they clearly weren't posted completely randomly.

This is what happened with the video published by Arbër Hajdari, which shows Ledion Liço, Monika Kryemadhi and himself dancing in the studio, in a relaxed atmosphere. Up until this point, it may seem like a normal post during "Big Brother VIP". But the moment Sara Hoxha is also tagged in the video, who then reposts it on Instagram, and then Ledioni reposts it, the story begins to take on a different color.

On the surface, the message is simple: we are well, we are together, we are in a good mood, we are untroubled. But yesterday, during the broadcast of “Ferma VIP”, Ermal Mamaqi, an opinion columnist on the program, said a sentence that was immediately read as a punchline: “Someone told me that you would be that Hajdari of the Farm.” It was a joke, yes. But not one of those that passes immediately. It was one of those jokes that do their job precisely because they are told as a joke.

Precisely for this reason, the video posted by Arbër Hajdari takes on another meaning. Because it's not just Arbër posting a beautiful moment from the studio, but he posts a video with Ledioni and Monika, tags Sara, Sara reposts it, Ledioni does the same, and suddenly a clear image is created: the "Big Brother" team is there, united, smiling, as if saying that there is nothing to discuss.

But there is another detail that makes this move less random than it seems.

Sara Hoxha, this season, has posted almost only professional details in relation to "Big Brother VIP". In general, she has posted promotional content of the primes, official materials, elements of communication of the program. No memes. No "mood" type reposts. Precisely for this reason, the fact that she reposted this video makes the post seem even less spontaneous. 

And this becomes even more interesting at a time when Sara and Ledioni have long been rumored to be breaking up, although nothing has been publicly confirmed. It is in this climate that a video where Ledioni, Arbri and Monika seem relaxed, while Sara not only becomes part of the post through the tag, but reposts it herself, creates a picture that goes beyond an ordinary video. At least on a perceptual level, it seems like a way of saying that, when it comes to “Big Brother”, all the important parts of this machine are still in place.

So, what is this video really communicating? That "Big Brother" is not shocked, that he does not feel threatened, that the barbs thrown by "The Farm" do not scare him, and that the team is there and continues to function as one body.