Marketing, and especially online, works strangely, and history has shown that a scandal does not necessarily translate into fewer followers, on the contrary. Recent cases with former competitors in Për'Puthen prove once again that there is no bad publicity. Phineas Taylor Barnum rightly said that "there is no bad publicity", or in the words of Oscar Wilde, where Barnum is thought to be based, "there is something worse than talking about something, not talking".
This is not the first time that the Instagram of a relatively famous person has seen tremendous growth after a situation that is considered a scandal in the media and social networks. We remember here the case of Loredana in May 2019. After the sensational event of fraud, which was rumored everywhere in the Swiss media and in Albania and Kosovo, Loredana's Instagram lost 300 followers. But the figure rose after an hour. 24 hours later, she added 4,000 followers, followed by another 20,000 later.
Ana e Për'Puthen and Arjoni, right after their report was made public, did not lose, but gained more followers. Unlike Fjorela, one of the contestants who left at the beginning of the show, which never went more than 100 thousand followers.
It seems that a scandal, of whatever form, always attracts more followers. Jordyn Woods, after it was rumored that Tristan Thompson, Khloe Kardashian's partner, cheated on him, gained 500,000 more followers on Instagram. The last case where "what is rumored sells" is Tea-Andi.
We refer to Tea's Instagram profile. As the photos were circulating, Tea had 513,000 followers. Just two hours later, followers were added so much that on Instagram it numbered 522,000, a figure that would go to 525,000 in an hour or so. Followers continued to grow and her profile, before the trajectory went down, peaked at over 533,000 followers.
Anyone can rightly ask why people show this kind of interest, no matter what someone may have done? In the case of Për'Puthen's competitors, the reasons may be different.
Së pari, personazhet janë trend, që do të thotë se ka një interes për ta, pavarësisht nëse njerëzit u besojnë ose jo. Kur diçka po ndodh, kushdo dëshiron të jetë i përditësuar dhe opsioni “follow” duket zgjidhja më e thjeshtë: i bën follow për të ditur se çfarë do të thotë, si do të reagojë. Së dyti, një pjesë e mirë e tyre po organizojnë giveaway, një strategji që mban ndjekësit në faqe dhe sjell vazhdimisht të tjerë. Por deri kur?
Nuk dihet me siguri. Trendi i rënies së followers nis në momentin kur një x personazh nuk përbën më interes për ndjekësit. Për shembull, pasi arriti në 533 mijë ndjekës, ndjekësit e Teas nisën të binin. Mëngjesin e sotëm ajo arriti në 526 mijë. Të mos harrojmë që referuar komenteve online, shumë njerëz ndihen të mashtruar kështu që “unfollow” është i pritshëm.
A similar situation occurred in "Uomini e Donne", when a contestant who had long sought fame on TV shows, Sara Affi Fella, created in the program a connection that did not exist, when in fact she was related to someone else. She lost so many followers that she was forced to close Instagram, lost contracts with many agencies and in January 2019 apologized to Maria De Filippi saying she was "addicted to television".
The question "Will followers and contracts be lost" for Për'Puthen's former competitors is difficult to answer. Companies have their own work philosophy, wrong or not. After all, it is up to the public to choose whom to trust, who to follow and above all - for what?
