Nordic style is easy to wear, and can even bring us joy. At least, that's what the loyalists of this style say.
"Women in Sweden and Norway use fashion to combat the feelings of depression and insomnia that can come from very dark and cold days," says Martha Beck.
People are obsessed with Scandinavian style because it is easily adopted without losing its identity.
For fashion critics like Borrelli-Persson, the "Scandi-girl" style has gone beyond the wildly popular trends like #BarbieCore and #QuietLuxury to become a larger fashion movement.
What sets Scandinavian style apart from other trends is that it goes beyond some long-held standards. There seems to be an idea that when it's cold, you should look very thick and dressed in colors like gray or black.
But Scandinavian girls' style brings joy during the winter, exploring with colorful coats.
Such outfits with color combinations seem to make gray winter days more beautiful.
Likewise, the way Nordic designers use colors to give the eye something complex and exciting is intentional.
Choosing gorgeous prints and colors is a way to "bring sunshine" to the world through clothing.
Simplicity, comfort, functionality
Danish style is deeply rooted in simplicity, practicality, and functionality. In a world where fashion collections often seem over the top, Scandinavian style brings us what we need: beautiful yet practical clothes.
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