Why Blendi Salaj thinks Ben Blushi doesn't listen to television

Photo: Blendi Salaj, Ben Blushi/ Instagram

In a discussion with Arjola Shehu on "Wake Up" on Top Channel, Blendi Salaj spoke about the importance and beauty of morning programs, attributes that not everyone knows how to give them. The first example? Ben Blushi.

The fact that Ben Blushi has stated that he "wouldn't do a breakfast program" means, for Blendi Salaj, that the former "understands very little about this job":

"Morning shows are more important than people think. This traditional thinking is that morning shows are 'come on, let's do something'. There are people who don't understand television, who say there shouldn't be a show... For example, Ben Blushi once said 'I wouldn't do a morning show at all', which shows how little he understands about this business."

And Blend's last word is quite fair, as studies all over the world highlight the advantages of having a morning routine, and especially following one. For example:

-Morning programs set the tone for the day

Morning programs are designed to summarize the main news: weather, traffic, and daily developments in the country or world, helping people start the day informed in a few minutes. Studies of morning media show that the public sees them as “orienting.”

-Create a sense of closeness

BBC research shows that people watch breakfast shows because they provide a sense of familiarity, order. Presenters become "familiar faces" who accompany people during the first moments of the day.

-Light + positive content that improves mood 

Analyses of how news is consumed show that in the morning the public prefers more positive, lighter content, lifestyle , health, culture, human history, because it directly affects mood and productivity. Morning programs have exactly this mix: information + positivity + pace.

-They are more reliable and influence the opinions of the day

Pew Research Center studies show that morning programs are among the television formats with the highest level of credibility, because they combine journalists, experts, and balanced reporting.

-They are simply beautiful: calm pace, warm atmosphere, themes related to real life

Nielsen's television analysis (one of the most well-known companies in the world for audience measurement and media viewership analysis) shows that morning programs attract audiences because they offer a beautiful mix: light, warm colors, good music, quiet conversations, thus creating a "zen" environment for starting the day in contrast to the aggressiveness of almost all other television programs, whether political or reality .